Meet Iris Tseng
Founder of OUI ORGANIC, a Paris-born award-winning organic skincare brand
Some journeys begin with a single question. Mine began with someone I love.
A family member of mine had suffered from sensitive skin for years, relying on prescription creams just to keep symptoms under control. It was a doctor’s suggestion that first introduced us to organic skincare, and something shifted. The difference was real. But finding products I could genuinely trust, with transparent ingredients, meaningful certifications, and results I could see, was harder than it should have been.
That search became my purpose.
From 2010, I spent several years living in Tokyo, where I developed a deep appreciation for the discipline, precision, and respect for ingredients that define Japanese skincare. Working with Japanese beauty brands gave me an invaluable understanding of the industry and reinforced my belief that effective skincare should never come at the expense of skin health.
But it was France that changed everything
Drawn by the country’s rich tradition of botanical beauty and organic living, I moved to France in search of the finest natural formulations. What began as a personal search soon became a purpose. I immersed myself in the world of organic skincare, working closely with French laboratories, manufacturers, and ingredient specialists, while living between Paris and Strasbourg.
In 2016, OUI ORGANIC was born
From the very beginning, my vision was simple: to create skincare that is both highly effective and deeply respectful of people and the planet. Our core skincare collection is formulated and crafted in France, certified organic by Ecocert COSMOS, and developed using carefully selected European botanical ingredients.
Today, OUI ORGANIC is an award-winning skincare brand trusted by customers across Asia and Europe. Our products have received multiple Gold Awards at the Global Green Beauty Awards, recognising our commitment to efficacy, integrity, and conscious innovation.
Now based in London, I continue to work closely with our French partners to create products that reflect the values that inspired this journey from the very beginning: transparency, craftsmanship, and conscious beauty without compromise.
OUI ORGANIC is more than a skincare brand
It is the result of a deeply personal search for products I could genuinely trust — and a conviction that true beauty begins with caring for both ourselves and the world around us.
Iris Tseng
Founder, OUI ORGANIC
London · Paris
OUI ORGANIC AT A GLANCE
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FOUNDED IN PARIS
2016
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FORMULATED IN FRANCE
European manufacturing partners
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ECOCERT COSMOS
Certified Organic
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3× GOLD AWARDS
Global Green Beauty Awards
