Meet Iris — Founder of Oui Organic
Some journeys begin with a single question. Mine began with the skin of someone I love.
A family member’s sensitive skin made me look differently at everything I was putting on the body — and on my own. I started reading labels, questioning ingredients, and quickly realised how few products I could truly trust. That search led me across the world.
In 2010, I spent several years living in Tokyo, where I developed a deep appreciation for the discipline, precision, and respect for ingredients that define Japanese skincare. Working with Japanese beauty brands gave me an invaluable understanding of the industry and reinforced my belief that effective skincare should never come at the expense of skin health.
But it was France that changed everything.
Drawn by the country’s rich tradition of botanical beauty and organic living, I moved to France in search of the finest natural formulations. What began as a personal search soon became a purpose. I immersed myself in the world of organic skincare, working closely with French laboratories, manufacturers, and ingredient specialists, while living between Paris and Strasbourg.
In 2016, OUI ORGANIC was born.
From the very beginning, my vision was simple: to create skincare that is both highly effective and deeply respectful of people and the planet. Every product is formulated and manufactured in France, certified organic by Ecocert COSMOS, and developed using carefully selected European botanical ingredients.
Today, OUI ORGANIC is an award-winning skincare brand trusted by customers across Asia and Europe. Our products have received multiple Gold Awards at the Global Green Beauty Awards, recognising our commitment to efficacy, integrity, and conscious innovation.
Now based in London, I continue to work closely with our French partners to create products that reflect the values that inspired this journey from the very beginning: transparency, craftsmanship, and conscious beauty without compromise.
OUI ORGANIC is more than a skincare brand.
It is the result of a deeply personal search for products I could genuinely trust — and a conviction that true beauty begins with caring for both ourselves and the world around us.